About Iodex

Iodex, a heritage brand in India since 1919, has been a trusted pain relief brand across Indian households for almost a century. The very memorable ‘Ooh, aah, ouch….!’ is how consumers have known and related to Iodex for the longest time.

 

Initially, Iodex Balm was a thick, black, iodine-based balm, in a sturdy glass bottle. It was the trusted ‘go-to’ solution for the entire family, whether the pain resulted from an injury, a sprain or a muscle-pull. Over time, Iodex Balm transformed from the thick, black balm to a green, non-greasy one. The glass bottle changed to a plastic one, with a contemporary pack design and graphics in 2006. In 2012, Iodex Balm repositioned itself as the ‘Multipurpose Pain Balm’ which gives effective relief from neck and shoulder pain, back pain, joint pain, sprains as well as other types of body pains. Iodex Balm has undergone yet another transition in 2015 with a dynamic new pack design and a sharper proposition of Badan ke Har Dard Ke Liye, Sirf Iodex (Iodex – For Every Pain in the Body) 

 

In addition to the evolution in packaging and product, Iodex also evolved into a modern format with the launch of Iodex Ultra Gel in 2011, a scientifically superior product with Diclofenac – world’s no.1 pain reliever*.

HERITAGE

Iodex Latest TVC

Badan Ke Har Dard Ke Liye, Sirf Iodex.

Unlike headache, pain in other parts of the body is caused due to muscular inflammation & hence needs a specialist solution that can help reduce inflammation & relieve pain.Iodex with its power packed formula helps provide a warming action upon massage that helps in reducing muscular inflammation & provides effective relief from every type of body pain.

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Iodex Latest TVC

Badan Ke Har Dard Ke Liye, Sirf Iodex.

Unlike headache, pain in other parts of the body is caused due to muscular inflammation & hence needs a specialist solution that can help reduce inflammation & relieve pain.Iodex with its power packed formula helps provide a warming action upon massage that helps in reducing muscular inflammation & provides effective relief from every type of body pain.

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Iodex Ultra Gel TVC

Saina Nehwal (Long version)

In this TV commercial featuring Badminton superstar Saina Nehwal, the tale is woven from the perspective of an athlete. Saina tells us that body pain is not an unfamiliar to her because of her rigorous routine. She has even learnt to mask her pain and smile for the cameras. But thanks to Iodex Ultra Gel, the smiles can now be genuine and pain free.
 

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Iodex Balm TVC

Jingle

A montage film, this Iodex TV commercial shows the different aches and pains which occur in the life of women every day. From a stiffness in the neck to cramping knees to back pains and ankle sprains, body pain can bring a grown adult to tears. But with Iodex Balm to the rescue, even the toughest body pains are forced to retreat. Watch the interesting TVC for more.

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