Iodex, a heritage brand in India since 1919, has been a trusted pain relief brand across Indian households for almost a century. The very memorable ‘Ooh, aah, ouch….!’ is how consumers have known and related to Iodex for the longest time.
Initially, Iodex Balm was a thick, black, iodine-based balm, in a sturdy glass bottle. It was the trusted ‘go-to’ solution for the entire family, whether the pain resulted from an injury, a sprain or a muscle-pull. Over time, Iodex Balm transformed from the thick, black balm to a green, non-greasy one. The glass bottle changed to a plastic one, with a contemporary pack design and graphics in 2006. In 2012, Iodex Balm repositioned itself as the ‘Multipurpose Pain Balm’ which gives effective relief from neck and shoulder pain, back pain, joint pain, sprains as well as other types of body pains. Iodex Balm has undergone yet another transition in 2015 with a dynamic new pack design and a sharper proposition of Badan ke Har Dard Ke Liye, Sirf Iodex (Iodex – For Every Pain in the Body)
In addition to the evolution in packaging and product, Iodex also evolved into a modern format with the launch of Iodex Ultra Gel in 2011, a scientifically superior product with Diclofenac – world’s no.1 pain reliever*.